Introducing funnel breakdowns
Click any step of a funnel to see who dropped off, when, and why. Today we're shipping the feature we've heard requested more than any other.
Today we’re shipping funnel breakdowns — the single most requested feature in Orbit’s history.
What it does
Click any step in a funnel and Orbit shows you the users who made it that far but didn’t convert. You can segment them by plan, platform, acquisition source, or any property on their profile.
Why it matters
Most analytics tools tell you that a funnel leaks. Breakdowns tell you who is leaking and give you a starting point for fixing it. In our beta cohort, teams using breakdowns shipped 2.3× more conversion experiments per month.
Try it
Funnel breakdowns are live on all plans today. Open any funnel, click a step, and dig in. As always, feedback welcome in the community or support.